Master New Google, SEO and Content Trends

Master New Google, SEO and Content Trends

Friday, March 9, 2018
1-2:30 p.m. Central
Price: $209
Member Price: $169

A webinar featuring Karen Budell, Google and Greg Jarboe, SEO-PR

Reasons to sign up for this webinar:

  • You'll learn from a top SEO instructor and a top content marketer
  • You'll be able to watch live with your entire team
  • You'll receive all presentation slides and handouts
  • You'll get access to an on-demand recording

PR Daily's PR University PRSA: Public Relations Society of America

Product Code: Y18TP03


Do you feel pressure to deliver better results with the content you create? Join this session with SEO-PR president and Rutgers instructor Greg Jarboe and Google's Karen Budell to demystify recent Google updates, master new content marketing techniques—and amplify your content's reach and results.

1-1:45 p.m.
Session 1: SEO updates and principles
What's new: Creating an SEO strategy that aligns with recent Google updates
Greg JarboeThis rapid-fire, informative session will explore the latest Google updates, improvements and features—and reveal the keys you need to unlock the power of SEO today. You'll leave with fresh insights and a simple SEO strategy you can use immediately to start building buzz for your content.

You'll learn:

  • New Google updates and how to apply them to content
  • New SEO rules: Principles every communicator must now know
  • Three steps to boost your search results: How to conduct effective keyword research, create keyword-driven editorial calendars and optimize content for keywords
  • Insights into using Google Analytics to better understand performance
Greg Jarboe is the president of SEO-PR and a digital marketing instructor at Rutgers University.

1:45-2:30 p.m.
Session 2: Content applications
Give your content more momentum—and measure the impact
Karen BudellThis is where you take the next step—and discover how to create a compelling content plan that appeals to readers and attracts online audiences, not just search engines. Join to learn what it takes to tell a stronger brand story—and how to build a content program that drives more traffic and achieves measurable results.

You'll learn:

  • How data can help guide your content and storytelling strategy
  • How to create a content plan—from ideation to execution and publishing
  • Measurement—how to track the impact of your content and adjust it as needed
  • Ways to tie it all together with Google examples and case studies
Karen Budell is the content marketing lead at Google. @kbu79