Master New SEO and Content Trends
PR DAILY'S PR UNIVERSITY WEBINAR

Master New SEO and Content Trends

Friday, March 9, 2018
1-2:30 p.m. Central
Price: $209
Member Price: $169

An SEO session with Greg JarboeSEO-PR followed by a content webinar with Karen BudellGoogle.

Reasons to sign up for this webinar:

  • You'll learn from a top SEO instructor and a top content marketer
  • You'll be able to watch live with your entire team
  • You'll receive Greg Jarboe’s presentation slides and handouts
  • You'll get access to an on-demand recording for six months

PR Daily's PR University PRSA: Public Relations Society of America

 
Product Code: Y18TP03
Quantity:
 

AGENDA

Do you feel pressure to deliver better results with the content you create? Join these separate sessions with SEO-PR president and Rutgers instructor  Greg Jarboe followed by Google's  Karen Budell to master new content marketing techniques—and amplify your content's reach and results.

1-1:40 p.m.
Webinar 1: SEO updates and principles
What's new: Creating an SEO strategy that aligns with recent changes
Greg JarboeThis informative session will explore evolving search behaviors and recent search engine updates—and reveal the keys you need to unlock the power of SEO today. You'll leave with fresh insights and a simple SEO strategy you can use immediately to start building buzz for your content.

You'll learn:
 

  • The latest search engine behaviors and updates
  • New SEO rules: Principles every communicator must now know
  • Three steps to boost your search results: How to conduct effective keyword research, create keyword-driven editorial calendars and optimize content for keywords
  • Insights into using analytics to better understand performance
Greg Jarboe is the president of SEO-PR and a digital marketing instructor at Rutgers University.

1:40-1:45 p.m.
Break

1:45-2:30 p.m.
Webinar 2: Content best practices
Give your content more momentum—and measure the impact

Karen Budell Discover how to create a compelling content plan that appeals to readers and attracts online audiences. Join this separate webinar session to learn what it takes to tell a stronger brand story—and how to build a content program that drives more traffic and achieves measurable results.

You'll learn:

  • How data can help guide your content and storytelling strategy
  • How to create a content plan—from ideation to execution and publishing
  • How to measure the impact of your content and adjust it as needed
  • Ways to tie it all together with examples and case studies


Karen Budell is the content marketing lead for Google enterprise platforms. @kbu79