Infographics and Data Visualization On-demand
ON-DEMAND RECORDING

Infographics and Data Visualization On-demand

Price: $395
Member Price: $295

A three-hour on-demand recording featuring Betsey DiSanza, Bob Zeni and Randy Krum

Infographics are created to be not only visually appealing but also a compelling, efficient and effective way to tell a story.

That leaves communicators wondering where to start. How do you get through that mound of data to focus on the important numbers? How do you write concise copy that doesn't undermine the aesthetics?

Whether you're a seasoned veteran or just starting your career, you'll walk away from this virtual event with tried and true solutions for infographics and data visualization that will give you the tools needed to deliver excellence consistently.


Presented by:    
PR University PRSA: Public Relations Society of America
Product Code: Z17VCD10
Quantity:
 

AGENDA

Session 1
5 tips to become a data visualization expert
Betsey Disanza Data visualization helps you make large quantities of data coherent and interesting. Betsey DiSanza, a visual communications expert at Kforce, will share her knowledge and insights on how to use data visualization for corporate communications. She'll give tips to help you sift through huge spreadsheets of data to build a vivid narrative that will engage your audience. Learn how to use this effective tool to tell stories more clearly than ever before.

You'll learn how to:

  • Understand the data you'd like to use.
  • Discover. Identify the key data findings you want to convey.
  • Expand. Determine how can you use data to engage the audience and emphasize salient points.
  • Illustrate. Let the data tell a story.
  • Teach. Craft visuals that help your audience learn and retain information better than words alone can do.
Betsey DiSanza is the product specialist and visual communications expert at Kforce@betseydisanza

Session 2
Writers and designers: Want a great infographic? Time to collaborate.
Bob Zeni Here's the problem: Writers gather a bunch of facts, dump them on designers and instruct them to "do their magic." Here's another scenario: Designers create a concept, with little knowledge of the story, and wait for the writers to "give them some copy" to fill the empty spaces. In both cases, everyone's disappointed with the infographic, especially the audience. The secret lies in collaboration. In this one-hour virtual presentation Ragan Consulting Group infographics instructor Bob Zeni, a longtime designer, will show you how to blend a writer's wordcrafting skills and a designer's visual talents to create persuasive, storytelling infographics that grab your audience.

You'll learn how to perform these crucial steps:

  • Take time to plan, and begin with a strong story concept.
  • Take advantage of how writers and designers think differently—and put their complementary skills to work.
  • Help your writers and designers understand—and respect—each other.
  • Build a successful infographic, detailing the tasks of writer and designer at each step.
  • Cast aside inside-out thinking and focus on the audience.
  • Create a high-impact narrative.
  • Use text, data and images—the building blocks of every infographic.
Bob Zeni is a consultant with Ragan Consulting Group.

Session 3
Design and publish infographics that get results
Randy Krum Infographics are powerful communication tools, yet most are poorly designed, so they never fulfill their potential. Compelling infographic design is just half the battle, though; next you must publish, promote and share them across your key communications channels—including your website, social media, blogs and mainstream media. This session will walk you through techniques to optimize your infographics for SEO and social media, create an infographic landing page, execute an outreach strategy to influencers, and give you new ways to track and prove ROI for your infographics. 

In this session, you'll learn:

  • Crucial design decisions for creating successful infographics
  • Key steps to publish and promote your infographics
  • How to optimize infographics for search
  • Why—and how—to build an infographic landing page
  • Self-promotion tactics and outreach strategies to build awareness
  • Tips to amplify infographic reach on social media
  • How to pitch influencers and media outlets to share your infographics
  • Measurement tips for tracking ROI for your infographics
Randy Krum is an infographics and data visualization designer, author of "Cool Infographics: Effective Communication with Data Visualization and Design," and founder and president of the design firm InfoNewt.